Lesson=21

Day #21 in our 30 day journey is on the topic of list building.

This is a topic that I absolutely LOVE! Over the course of the last 11 months we've been able to create a list of more than 100,000 clients on our house list and 19,000 on our social media client base (and they are both growing daily by over 200 people!)

So, what are the key focus points in list building? Here is a quick checklist for you:

1. Your Opt In Offer. Be sure your offer is something people want. A tele-class that has nothing but testimonials on it for weight loss might be a good sales tool but it will fail as an opt in offer. Give me critical information that will benefit me immediately. This makes for a great Opt- In offer.

Our Opt- In offers are our 7-Day Video series and our Wordpress Mistake report.

You can see both here:

http://www.arealchange.com/blog/biggest-mistake-people-wordpress

http://www.arealchange.com/blog/7day-business-blast-wordpress

These are both info products that could have legitimately been sold as a product, but we give them away.

2. Be sure you know who your ideal client is. What motivates them? Inspires them? What keeps them up night?

No one loses sleep because they are worried about whether or not their protein shakes taste great. But I see this everyday- advertisements online that focus on taste! Here's the deal- they lose sleep worrying about whether they'll look horrible in that new dress or the new suit they bought last month for an upcoming event.

Speak to your ideal client in their language. This is so critical it's the focus of my upcoming book, "Read Their Mind". We need to speak to our client in their language, with what motivates them. What motivates us is irrelevant.

3. Make your blog 60% content and 40% relationship. Don't be so information rich that there's no connection. Facts and figures don't sell, connection and stories do. So be sure that you're not overloading people will facts when they want connection.

Richard Branson, Billionaire of Virgin recently spoke on this topic. The biggest companies in the world are speaking on the value of connection. They are all focusing on social media, because this is where connection is being made online. So be very careful if you are giving far too much information and not enough relationship.

I'm going to continue tomorrow on this topic of list building and we'll talk about your Free Offer again. We'll focus on headlines and how to get them to convert!