Day #24 in our 30 day journey is on your free offer and how to get more people to want it, open it and use it!
We're coming to our home stretch in this 30 day journey! I hope that you've enjoyed our time together as much as I have! :)
Today, I'm talking about your offer a bit more. This is the Opt In offer you are giving on your website so that people will be a part of our client list. This list is what you market to, have relationship with and build your company with. It must be handled with care, respect and there are a few technical tips as well to follow when it comes to positioning your offer correctly.
#1- Be sure if you are giving away a document or eBook it is in .PDF format. If you send it in .Doc or any other format you'll end up with a lot of problems from people who don't have updated or tuned up computers.
You can create .PDF documents easily with this tool from Adobe.
http://createpdf.adobe.com/
#2- When doing a video, be sure each portion of the video is not longer than 8-10 minutes. If it is longer you'll lose the attention of your audience. Because this is a no cost offer they are getting, their attention span will be low but their excitement will be very high! So give them 'just enough' content, but not too much.
#3- Be sure you're not using all kinds of super special fonts and graphics in your free report. These will create deliverability problems in most mail servers if you're sending them through the email itself. Better to create a .Doc and then turn it into a .PDF so all can view.
These simple steps will increase your retention and readership and people will want more of what you offer.
Tomorrow, we're talking about the importance of writing a newsletter and how to create one quickly!
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